The Berber Collection consists of shoulder bags, clutches and tech covers. It is hand-stitched and embroidered by master craftspeople in a Berber community using a cactus silk thread.
Yannick begun his career in the visual arts as a graphic designer in France in the 90’s. After a period of freelancing, he was appointed art director at ID Media, Germany, where clients such as Sony, Siemens, Deutsche Telecom and Swatch entrusted him with their brand’s visual communication. With three Clio awards under his belt, and another period as art director at the Teddy Smith group, he opted for some time on the road, absorbing cultures and flavours outside of France. It was whilst extending his visual genius to the interior design of AnaYela, a multi award winning riad in Marrakesh, that he met Andrea Kolb and together they embarked on a path to revive an elusive Berber tradition. Yannick designed the first range of bags for Abury, which lent a new lease of life to this particular craft, and led to schools being built in a Berber community in the Atlas mountains.
Understanding and learning from others, their culture and its richness in techniques… but also the spiritual – you find all this in the end product at ABURY.
Well, it was a really intense experience. The cultural codes are different and this causes innumerable hilarious but sometimes also tough moments. You can feel the enormous amount of enthusiasm and effort that both sides put into the project. You create real human relations, simple, respectful, joyous – a beautiful slice of life!
Authenticity! The authenticity of the materials, of the tools, the technical procedures that are transferred from generation to generation. Techniques you could call traditional that are still used by the Moroccan artisans, like their way of dying the leather.