WHAT WE DO

ABURY is pioneering fashion by combining traditional, old world crafts with avant garde design to create a new luxury style that fosters intercultural exchange and preserves world crafts.

ABURY brings together exciting designers with traditional artisans from remote and inspiring cultures. This exchange of knowledge between the old world and the cutting edge allows for a new context to emerge, leasing crafts a new life and lending design an emotional component which has been missing in recent times. The designer is embedded in a craft culture for roughly three months to learn and share ideas from one another and to create a collection together, bringing the best of heritage knowledge and wisdom to high design and sustainable solutions.

But the ABURY cycle goes beyond this two way relationship, caring for the whole supply chain; from supporting the village communities by bringing not only work opportunities and helping to preserve their traditions, but also by giving back the same number of production hours in education hours for every product sold. This way we can also involve our final consumer, not only by bringing them closer to these communities every time we share details of our journey and the lives of our artisans, but also by giving our consumers the possibility of leaving a positive impact every time they buy one of our products.

This exchange of knowledge between the old world and the cutting edge allows for a new context to emerge, leasing crafts a new life and lending design an emotional component which has been missing in recent times. The designer is embedded in a craft culture for roughly three months to learn and share ideas from one another and to create a collection together, bringing the best of heritage knowledge and wisdom to high design and sustainable solutions.

WHY WE DO IT

ABURY Collection believes that the world would be a better place if everyone had fewer things that they treasured rather than masses of an inferior quality and little emotional value. We believe in a more inclusive market where diversity of cultures is cherished and the people respected. We believe this is true luxury.